New Gateway to the Future Initiative Aims to Make Culture More Accessible and Engaging in the Era of the Metaverse

[Berlin, Germany – September 2, 2022] – Global know-how model HONOR right this moment introduced Gateway to the Future, an initiative designed to complement cultural heritage by the energy of know-how. Launched throughout its IFA 2022 keynote, HONOR challenged two widespread artists to creatively reimagine the Wasserschloss, an iconic landmark situated in Hamburg’s Speicherstadt, a UNESCO World Heritage Site utilizing augmented actuality (AR). Set in opposition to the backdrop of surging curiosity in the metaverse and the progress of hybrid tourism, the venture goals to encourage world inventive expertise to leverage improvements equivalent to AI, AR and Spatial Audio to attach communities with tradition in additional immersive methods and help the world tourism rebound,  as the world embraces the linked future.

“As a global technology company, HONOR is committed to developing smart device technology which enables people to celebrate and experience cultural treasures from the past while also discovering the possibilities of the future,” stated George Zhao, CEO of HONOR Device Co, Ltd. “We predict the rise of AR and AI technologies being used to create even more phy-gital experiences for smartphone users around the world, contributing to the hybrid tourism boom. Beyond tourism, this technology has the potential to benefit a number of other industries and communities. It really is the Gateway to the Future.”

Renowned for being Germany ‘s “Gateway to the World,” Hamburg evolved from a port city to a thriving metropolis by embracing a longstanding culture of community, collaboration and innovation. Inspired by the city’s historical past of transformation, HONOR selected Hamburg as the pilot location for the venture, with the purpose of contributing to the digital cultural growth and provoking individuals from throughout the world to reimagine cultural treasures in the metaverse.

To carry the venture to life, HONOR partnered with ARLOOPA, an AR and VR growth firm, and celebrated artists Yunuene and Timo Helgert, who creatively reworked the well-known Wasserschloss constructing in AR. 

“Blooming Future” by Timo Helgert

Yunuene’s contribution to Gateway to the Future, entitled “Sailing Through Time” pays tribute to the evolution of the metropolis’s port, displaying how innovation in marine logistics reworked over time along with her signature visible aesthetic. Timo Helgert’s expertise “Blooming Future” takes a extra futuristic method, taking part in on Hamburg’s standing as one of the greenest cities of the world and creatively imagining what the Wasserschloss would appear to be in a inexperienced future the place lovely vegetation and endangered species can thrive, taking this historic landmark into an otherworldly realm.

Unlocking Immersive Experiences by the Power of AI and AR

Through the expertise, HONOR additionally contributes to hybrid tourism, an rising development following the world tourism rebound, whereby vacationers expect digital advances made throughout the pandemic to profit and increase bodily journey experiences. The AR experiences at the Wasserschloss carry the digital and bodily worlds collectively, permitting vacationers to expertise tradition a completely new manner. HONOR has been constantly investing in applied sciences together with AI Space Identification, Spatial Audio and AR to allow enhanced immersive experiences match for the digital revolution.

“The Warehouse District was named a UNESCO World Heritage site in 2015 with the aim of protecting and preserving the history and culture of one of the world’s largest trading ports. Through the advent of emerging technologies including augmented reality, it is now possible to educate and engage future generations about cultural heritage in new and exciting ways. We were therefore proud to be able to help HONOR’s Gateway to the Future initiative, which not only offers a celebration of the district’s significance to Germany, but also its exciting future as a global metropolis,” stated Bernd Paulowitz, Head of UNESCO World Heritage Hamburg.

Yunuene at work on “Sailing Through Time” 

“With tourism soaring to new heights following years of global lockdowns, it’s great to see brands like HONOR bringing new and enriched experiences to people as they start to explore the world again. This summer, our city saw again the same level in visitors as in summer 2019, which in part has been due to new interactive cultural attractions enabled by technology. Inspired by Hamburg’s status as the Gateway to the World, we’re thrilled to partner with the Gateway to the Future initiative, which we are confident will allow visitors and residents of Hamburg alike to connect with the UNESCO World Heritage Speicherstadt in more immersive ways. We are witnessing a huge demand for hybrid experiences, with travelers increasingly expecting a virtual layer to their interactions with cultural landmarks. This is the right time to harness the power of technology in tourism to create magical experiences for tourists around the world,” stated, Guido Neumann, Head of PR of Hamburg Tourism Board.

Launched as half of the HONOR Talents Global Design Awards, Gateway to the Future additionally goals to encourage inventive expertise from throughout the world to harness know-how and reimagine their very own communities in the period of the metaverse. For the first time, HONOR Talents is introducing a devoted AR Interactive Artwork Design class, and is now accepting purposes for digital artwork that transforms native neighborhoods, together with digital overlays for buildings, partitions, parks, and different public areas. Artists focused on the contest can discover extra info right here: In addition to Gateway to the Future AR expertise, HONOR has partnered with the Central Academy of Fine Arts (CAFA) in China to create a brand new AR paintings titled INFINITY. The artwork is accessible at HONOR’s IFA sales space by the ARLOOPA app.

AR Experiences are Now Live

Available from right this moment till the finish of the 12 months, the Gateway to the Future AR expertise will be accessed by the devoted HONOR web page on the free to obtain ARLOOPA app. Users have the choice to expertise the AR artworks on website in Hamburg, or anyplace in the world. The on-site expertise is anchored to the Wasserschloss constructing, and will be seen from the Poggenmühlen-Brücke, the bridge reverse the landmark. Users who aren’t in Hamburg can choose “experience on any surface” on the app and comply with the on-screen directions to nearly take a look at the AR expertise on a flat floor close by (For the greatest expertise, customers are really helpful to make use of an ARCore- or ARKit-compatible smartphone).


HONOR is a number one world supplier of good gadgets. It is devoted to changing into a world iconic know-how model and creating a brand new clever world for everybody by its highly effective services. With an unwavering give attention to R&D, it’s dedicated to growing know-how that empowers individuals round the globe to transcend, giving them the freedom to attain and do extra. Offering a spread of high-quality smartphones, tablets, laptops and wearables to go well with each finances, HONOR’s portfolio of progressive, premium and dependable merchandise allow individuals to turn out to be a greater model of themselves.

For extra info, please go to HONOR on-line at or e-mail

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