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Ja Rule and enterprise accomplice Herb Rice created their new Web3 enterprise, Painted House, to place Black NFT artists middle stage within the digital artwork scene. To this finish, again in June, a bunch of Black NFT artists stood on a New York brownstone stoop between Fifth and Madison Avenues to spotlight Black creators within the digital artwork house and to encourage new artists to enter the world of non-fungible tokens.

The artists gathered and took a pew, the place greater than 60 years in the past, a bunch of Harlem jazz musicians gathered for what grew to become an iconic {photograph}, which was to turn out to be the topic of the Oscar-nominated documentary movie, ‘A Great Day in Harlem’. In 1998 the stoop was once more used to spotlight black artists, however this time it was rappers, a few of whom grew to become Hip Hop icons.

Jazz musicians Harlem 1958
Photo by Art Kane

The newest photograph was organized by Manouschka Guerrier and attracted some old-guard rappers who’ve already seen the potential within the know-how. Hip hop icons, together with Jay Z, and most notably, Snoop Dogg, who have been early to leap on the NFT bandwagon confirmed up.

Guerrier was early to the scene and was usually the one particular person with darkish pores and skin at glitzy occasions associated to the digital group. This made her query whether or not the NFT market was a spot for minorities.

Even so, in response to TIME, she got here to comprehend “the space’s potential for decentralization and ownership, and the way it could open up a world where artists create freely, release their work to the public, and profit directly without the need for penny-pinching intermediaries.”

Then, after attending the 2022 NFT NYC, she had the concept for the photograph.

Black is Beautiful
Credit. Gioncarlo Valentine for TIME

Encouraging Black artists into NFT marketplaces

Rapper Ja Rule wished to spotlight the alternatives for Black artists within the increasing digital artwork house. Linking NFTs with the enduring images expresses the potential this new artwork kind has for altering artists’ lives, as jazz and hip hop did for previous artists. The rapper thanked Manouschka Guerrier for organizing the photograph shoot earlier than explaining the symbolism of strolling within the footsteps of Harlem jazz and hip hop icons,

“When you look at the original photo and what it meant, these were young pioneers rebelliously blazing a trail and showing the world, ‘We’re here and this is something to pay attention to.’ Fast forward to us re-creating the photo for the hip-hop community, of a rebellious new art form of music that everybody counted out, and now we’re the No. 1 genre. It was the same energy then. And now fast forward to the great day in Web3. We’re saying, ‘You’re gonna see art through our eyes and vision and you won’t be able to control it.’ That’s a special moment in art, Web3, hip-hop and jazz.”

Everyday Black life

Painted House

The Painted House’s purpose is to coach Black Americans on blockchain and We3 know-how and empower Black digital artists. For this purpose, 10% of proceeds from the sale of the NFTs to Historically Black Colleges and Universities (HBCUs) to assist educate college students in Web3. Furthermore, Ja Rule and ICONN Media, his live-streaming leisure market, will contribute funds to the universities.

Herb Rice chatting with Insider recalled their reasoning for embarking on the challenge, “We entered the Web3 NFT space a year ago after attending the annual NFT NYC for the first time. It was warm and social, but there were no people of color. We wanted to bring more people of color into the space.”

Therefore after partnering with the NFT launchpad platform, House of First, they selected the artist to create the artwork.

Black Is Beautiful NFT assortment

For their first challenge and inaugural drop, painted House launched a group of 1000 NFTs. Each Non-fungible token “is a stunning depiction of the raw emotions of Black Americans navigating both the joys and struggles of everyday life in America.”

The assortment offered out however is obtainable on the OpenSea NFT market. The assortment has over 340 distinctive homeowners, with a complete quantity of 52 Ethereum and a flooring worth of 0.19 Ethereum.

Owners of the digital property will obtain unique content material, resembling a one-of-a-kind piece by artist Nick Davis depicting Black life, invitations to NFT occasions, blockchain schooling, and a duplicate of latest music from Ja Rule.

NFT art

Artist Nick Davis

Nick Davis began sketching as a younger boy. However, it was not till epilepsy made him unable to work that he began experimenting with artwork in a digital kind on an Ipad purchased by his spouse. As he mastered computer-generated artwork, he realized he wished to seize the day by day lives of Black Americans.

He makes use of his artwork to grapple with melancholy and nervousness. Through artwork he needs to point out his love and respect for his group, and ‘regardless of the present state of the world, your Black stays immeasurably stunning.


We couldn’t agree extra with what Ja Rule is attempting to attain. Artists who embrace this new artwork kind might properly obtain renown and riches just like the Harlem jazz and hip hop icons earlier than them.

Finally, the challenge now underway by Ja Rule and enterprise accomplice Herb Rice who needs to place black NFT artists middle stage will develop long-term because of the charitable side that encourages schooling in these new rising applied sciences. Endowing Historically Black Colleges can solely improve minority involvement within the sphere.

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