Kia America not too long ago launched a brand new tv business that options Dead Army Skeleton Klub NFTs. The nationwide advert highlights the corporate’s new car, Kia Soul, and runs for 30 seconds. Created by David&Goliath studio, the business reveals animated characters from Dead Army Skeleton cruising round city.
Kia Enters the NFT World
Kia has joined arms with Dead Army Skeleton Klub and plans to generate 10,100 Kia-themed NFTs. Users can have the choice to obtain these NFTs by means of QR codes featured in the business.
The firm has partnered with Sweet, a fast-growing NFT market the place customers can commerce, purchase, and promote NFTs.
Not The First Time
It will not be the primary time NFTs have appeared in a tv business. A rising variety of manufacturers are tapping the potential of NFT characters as they appear to have the next retention worth. Earlier, Adidas was in the information for utilizing the same technique. The firm collaborated with Bored Ape Yacht Club and featured a number of NFTs in a business.
In truth, even Kia has used NFTs in the previous for promotional functions. The mega model linked its extremely profitable Super Bowl marketing campaign to NFTs. It issued 10,000 Robo Dog NFTs to advertise its new line of electrical autos.
More About the New TV Commercial
The new business is supposed to advertise the brand new 2023 Kia Soul. It reveals three animated Dead Army Skeleton Klub characters cruising round city in the car, and the trio pulls into a quick meals joint drive-through known as “Built For Whoever You Are.”
All three characters are distinctive, in phrases of clothes, equipment, and bodily options. One wears a bandana, one other carries a soccer helmet, and the third is of the gold selection. Dead Skeleton initially launched practically 7,000 of those 3D characters, every distinctive in a number of methods.
Russell Wager, VP of selling at Kia America, talked in regards to the inclusion of NFTs in the brand new advert and why he thinks it’s a very good advertising technique:
“The Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge,” he stated.
The Dead Army Skeleton Klub might be discovered on OpenSea, one of many largest NFT marketplaces. Each token is described as “a metaverse-ready 3D character. DASK holders own 100% of the copyright of the NFTS. Klub’s members receive access to exclusive drops, merch, experiences, and more.”
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