Nasdaq introduced that it’s going to launch a brand new group devoted to digital belongings in a bid to appeal to institutional purchasers.

Tal Cohen, the corporate’s govt president and head of North American markets, stated that the brand new group will initially offer custody providers for Bitcoin and Ethereum.

This is the primary main push Nasdaq has made into the crypto business. The second-largest inventory alternate by buying and selling quantity has steered away from the unstable crypto market, specializing in offering buying and selling infrastructure and complying with strict U.S. rules.

The increased appetite for cryptocurrencies institutional and accredited investors have proven has pushed the corporate’s heads to discover the brand new market. In an interview with Bloomberg, Cohen stated that custody was “foundational” for the corporate because it represents a leaping board for different choices.

“Off the back of custody, we can start to develop other solutions, offer execution services, liquidity services, and think about how we support new markets.”

Nasdaq is at present pending approval from the New York Department of Financial Services to turn out to be a registered custodian of digital belongings. The firm stated it gained’t be launching a crypto alternate anytime quickly. However, Cohen stated that they’ll think about it sooner or later if the regulatory surroundings and aggressive panorama permit it.

The firm already has a strong infrastructure set to launch a crypto alternate. Nasdaq outsources its proprietary surveillance and buying and selling software program to crypto corporations, together with offering its matching engine expertise to Bitstamp.

To lead the brand new Nasdaq Digital Assets unit, the corporate employed Ira Auerbach, the previous prime dealer providers lead at Gemini.

“We believe this next wave of the revolution is going to be driven by mass institutional adoption,” Auerbach stated in an interview. “I can think of no better place to bring that trust and brand to the market than Nasdaq.”

The firm’s new custodial providing will make it a direct competitor to Coinbase, Anchorage, and BitGo. Auerbach stated that Nasdaq was open to exploring partnerships and deal alternatives with crypto-native companies, however had no acquisition plans.

Posted In: , Adoption

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