is investing $100 million in Barca Studio for a 24.5% stake and goals to accelerate blockchain, non-fungible token (NFT), and digital property innovation for FC Barcelona.

Barca Studios was launched in 2019 because the membership’s platform for creating and distributing video and audio content material. The partnership with will ship extra NFT and metaverse-related initiatives to assist interact, reward, and construct connections with the membership’s world fan base.

Web3 initiatives from Barca Studios will launch on Chiliz Chain 2.0 (CC2), a Layer-1 blockchain designed for the sports activities and leisure trade. With CC2, sports activities manufacturers might be ready to mint NFTs and Fan tokens for use throughout DeFi merchandise and Play2Earn video games. CC2 mainnet is scheduled to launch in This autumn of 2022.

Earlier in 2020, FC Barcelona partnered with to launch its $BAR Fan token. So far, over $39 million $BAR tokens have been offered. $BAR token hit an all-time excessive of $79.26 in April 2021. It has since declined over 92%, trading at about $6 as of press time. enjoying within the Sports area is a fan engagement and reward platform powered by the Chiliz blockchain. Sports followers can take part and affect choices by buying tokens of their respective golf equipment utilizing the native Chiliz token (CHZ).

The platform makes use of the Chiliz blockchain infrastructure to launch Fan tokens and engagement options for a sports activities model. So far, it has created tokens for soccer golf equipment, together with Paris Saint-Germain, Juventus, AC Milan, Inter Milan, Napoli, Manchester City, Arsenal, and UEF.

Non-football manufacturers like NBA and NBL groups have partnered with to develop fan engagement options and undertake methods to additional their Web3 initiatives.

Messi joins

In April 2022, signed a three-year deal with Argentine Football star Lionel Messi as a Global Brand Ambassador. Messi will promote the platform to his 400 million followers as a part of the deal, whereas will launch a fan token for him, together with a $20 million fee.

Messi mentioned:

“Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love… I’m proud to join’s mission to create a more connected and rewarding future for fans around the world.”


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